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A Roadmap to a Strong Personal Brand and Online Presence

by Anouk Pappers - Brand Anthropologist

"You Are Who Google Says You Are"

Having a personal brand goes beyond just promoting yourself. It's about showing 'who you are' and 'what you stand for’ rather than just 'what you do'. A personal brand helps others understand and describe your unique qualities. While job roles tell what tasks someone does, a personal brand highlights individual strengths and values. By defining our brand, we give others the words to talk about and recommend us.

A personal brand helps guide our professional choices and makes us stand out among many. It builds trust and opens up new chances. It's essential in a world that values realness.

Anouk in a book CPL (dragged) 2_edited.j
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