FREQUENTLY ASKED QUESTIONS
Q: WHAT DOES SIGNITT STAND FOR?
Q: I SEE YOUR FOCUS IS ON WOMEN AND DIVERSE LEADERS. DO YOU SERVE OTHER AUDIENCES AS CLIENTS AS WELL?
A: While the majority of our clients are women, diverse leaders and executives, we provide our services to a wide range of people.
Q: DO YOU WORK WITH INDIVIDUALS OR COMPANIES?
A: We work with both. Many of our corporate assignments have come from individuals we've worked with who have referred us within their company or to other companies. We are proud that most of our new business comes from client referrals.
Q: WHY IS A STRONG ONLINE PRESENCE IMPORTANT TO ME? I'M NOT IN A HIGH PROFILE POSITION.
A: Whether you are a senior or mid-level executive leader, you are always being looked at by your leadership, your teams, clients, and other audiences. You want to be perceived as "being in the game." You need a strategy to protect your current position, while at the same time positioning yourself for your next move. A strong online, multidimensional presence is a key part of being perceived as current and relevant. Remaining on your target audience’s radar is key to achieve your next goal.
Q: WHAT DO YOUR CLIENTS WANT TO GAIN BY USING YOUR SERVICES?
A: Our clients have a wide range of goals and expectations, depending on what they are looking to achieve. However, the most common is to be better positioned to achieve their next professional goal. We assist them by highlighting what they bring to the table, their specific expertise, capabilities, and what differentiates them from others ‘like them’.
Q: HOW IS YOUR SERVICE DIFFERENT FROM LINKEDIN-SPECIFIC OFFERINGS?
A: LinkedIn is a great tool that allows you to engage with your network, and the network of your network.
Signitt is your personal branding page and serves as a “You-at-a-Glance.” We help you set yourself apart from your peers, while keeping you current and relevant.
Q: HOW CAN SIGNITT HELP YOU STAND OUT TO YOUR TARGET AUDIENCE?
A: In this environment, a "thin" or one-dimensional online profile will be valued less than that of a person with an interesting, multidimensional profile. Signitt identifies who you are beyond your job description and provides the necessary proof points.
Q: HOW MUCH OF MY TIME IS REQUIRED?
A: We aim to limit your time commitment as much as possible. Moreover, your Signitt profile is designed to save you time because it pulls together all the key elements you need to communicate about your experience, your accomplishments – on and off the field – and your next professional goal.
Q: I'M NOT A SUBJECT-MATTER EXPERT, A PARTICULARLY GOOD WRITER, OR SIMPLY DON’T HAVE THE TIME. HOW DO I CREATE CONTENT?
A: We created Signitt to make content creation painless and relevant to your goals and the image you want to project. We identify content that you can use as a starting point for an article and/or create original content by interviewing you. Our goal is to minimize your time commitment while creating and publishing content that positions you for your next professional goal.
Q: DOES BECOMING A CLIENT REQUIRE A LONG TERM COMMITMENT?
A: We do recommend a one-year commitment to allow us to create and publish sufficient content to support your goals. Additionally, we offer several pricing levels so we can accommodate your budget more effectively. Many of our clients choose to stay with us beyond the first year because they see the benefits – and results – of our services.