"YOU ARE BEING GOOGLED"
DOES YOUR CURRENT ONLINE IMAGE SUPPORT ACHIEVING YOUR
NEXT GOAL? IS IT FORWARD LOOKING OR JUST FOCUSED ON
PAST ACHIEVEMENTS WHICH MAY NO LONGER BE RELEVANT?
Signitt empowers women leaders and leaders from underrepresented groups
to reach their next professional goal
In today’s world, personal branding and a strong online presence are the keys to fully unlocking potential and creating a lasting, positive first impression both at the individual and corporate level. In fact, the question of personal brand vs. corporate brand is no longer an either-or-option.
We live in a Reputation Economy where people Google us to assess our strengths and weaknesses and where professionals are evaluated much like products and services.
Clients, investors, and partners Google not just our company but also our key people before doing business with us. In many cases the company is only the first screener; it's the individual's reputation and experience that closes the sale.
An employee’s personal brand is intrinsically linked to the employer's brand and vice versa. But how do you ensure that your key people have an online presence that is aligned with, and supporting, your company’s mission and goals?
Have you googled yourself lately?
Does your current online image support you to achieve your next goal?
Whether you're looking for advancement on your current career track, new clients, investors, partners, or a board seat, an incomplete online image undersells you and leads to missing out on crucial opportunities to achieve your next professional goal.
NETWORKS WE COLLABORATE WITH
THE LEVERAGE NETWORK
We're honored to have been invited to address the first ‘Emerging Leaders’ cohort of The Leverage Network.
I learned so much interacting with these inspiring and highly motivated leaders . Thank you Antoinette Hardy-Waller for giving me this opportunity.
TAKE YOUR SEAT
This Thursday, October 28th I will be presenting for Take Your Seat and Black & Crimson Passport to Boards on the importance of creating your online presence.
It is an honor to work with organizations that work to improve diversity and inclusion in boardrooms.
Remember, You Are Who Google Says You Are
AT&T’S EXECUTIVE LEADERSHIP EXPERIENCE PROGRAM
We’re excited and looking forward to be addressing the participants of AT&T’s Executive Leadership Experience program about how building and taking control of your online presence can position you to achieve greater career results.
Dixie Kachiros and I will be tackling topics like changing the mindset, improving the skillset and providing the toolbox.
THE COMPANY WE KEEP
WOMEN'S CAMPAIGN FUND
COLUMBIA BUSINESS SCHOOL ALUMNI CLUB
EXECUTIVE LEADERSHIP COUNCIL
WOMENS FORUM NEW YORK
Q: WHAT DOES SIGNITT STAND FOR?
A: It’s derived from Signature. It’s your online signature, and much more than that.
Q: I SEE YOUR FOCUS IS ON WOMEN AND DIVERSE LEADERS. DO YOU SERVE OTHER AUDIENCES AS CLIENTS AS WELL?
A: While the majority of our clients are women, diverse leaders and executives, we provide our services to a wide range of people.
Q: DO YOU WORK WITH INDIVIDUALS OR COMPANIES?
A: We work with both. Many of our corporate assignments have come from individuals we've worked with who have referred us within their company or to other companies. We are proud that most of our new business comes from client referrals.
Q: WHY IS A STRONG ONLINE PRESENCE IMPORTANT TO ME? I'M NOT IN A HIGH PROFILE POSITION.
A: Whether you are a senior or mid-level executive leader, you are always being looked at by your leadership, your teams, clients, and other audiences. You want to be perceived as "being in the game." You need a strategy to protect your current position, while at the same time positioning yourself for your next move. A strong online, multidimensional presence is a key part of being perceived as current and relevant. Remaining on your target audience’s radar is key to achieve your next goal.
Q: WHAT DO YOUR CLIENTS WANT TO GAIN BY USING YOUR SERVICES?
A: Our clients have a wide range of goals and expectations, depending on what they are looking to achieve. However, the most common is to be better positioned to achieve their next professional goal. We assist them by highlighting what they bring to the table, their specific expertise, capabilities, and what differentiates them from others ‘like them’.
Q: HOW IS YOUR SERVICE DIFFERENT FROM LINKEDIN-SPECIFIC OFFERINGS?
A: LinkedIn is a great tool that allows you to engage with your network, and the network of your network.
Signitt is your personal branding page and serves as a “You-at-a-Glance.” We help you set yourself apart from your peers, while keeping you current and relevant.
Q: HOW CAN SIGNITT HELP YOU STAND OUT TO YOUR TARGET AUDIENCE?
A: In this environment, a "thin" or one-dimensional online profile will be valued less than that of a person with an interesting, multidimensional profile. Signitt identifies who you are beyond your job description and provides the necessary proof points.
Q: HOW MUCH OF MY TIME IS REQUIRED?
A: We aim to limit your time commitment as much as possible. Moreover, your Signitt profile is designed to save you time because it pulls together all the key elements you need to communicate about your experience, your accomplishments – on and off the field – and your next professional goal.
Q: I'M NOT A SUBJECT-MATTER EXPERT, A PARTICULARLY GOOD WRITER, OR SIMPLY DON’T HAVE THE TIME. HOW DO I CREATE CONTENT?
A: We created Signitt to make content creation painless and relevant to your goals and the image you want to project. We identify content that you can use as a starting point for an article and/or create original content by interviewing you. Our goal is to minimize your time commitment while creating and publishing content that positions you for your next professional goal.
Q: DOES BECOMING A CLIENT REQUIRE A LONG TERM COMMITMENT?
A: We do recommend a one-year commitment to allow us to create and publish sufficient content to support your goals. Additionally, we offer several pricing levels so we can accommodate your budget more effectively. Many of our clients choose to stay with us beyond the first year because they see the benefits – and results – of our services.