I read an interesting report about ’10 Disruptive trends in wealth management’. One of the chapters was about ‘Holistic, goals-based advice’. It talked about the fact that investment advice has become largely commoditized. Most WM firms, even the smaller RIAs, having access to basically the same products, tools, and models. It is difficult for most financial advisors to prove their services are differentiated based on their investing prowess. At the same time, consumers’ liv