Julie Roehm was a guest at the High Stakes Forum, a series of webinars organized by the C-Suite Network. Julie is Chief Marketing and Experience Officer at Party City. Throughout her career, Julie has held challenging leadership positions and has successfully transformed the way organizations think about, and engage with their customers. Julie has a track record for innovation, collaboration and driving great results. Jeffrey Hayzlett, the CEO of the Network and Julie discuss

The term ‘contactless shopping” has been making waves in the retail industry, and for good reason. COVID-19 is still making rounds around the world, which is why safe and contactless shopping is in high demand. Julie Roehm, the Chief Marketing & Experience Officer at Party City, talks to us about how Party City is using technology to transform the customer experience in this “new normal.” Julie, people want to celebrate happy occasions now more than ever! But, also now more t

It seems strange to think that only a month ago, phrases like ‘social distancing’ and ‘flattening the curve’ were unfamiliar terms. In this temporary, but challenging time, we are all seeking for ways to find joy and to create some semblance of celebration back into our lives. At Party City, I have the pleasure of watching how people are doing this every day, and I am blown away with the power of creativity and the passion of the human spirit. People everywhere are proving th

I am in conversation with Julie Roehm – a successful entrepreneur, marketer and storyteller. Currently Julie is the Chief Experience Officer at Party City and I am excited to learn more about her new role. “Julie, looking at your diverse background, what will you bring to Party City? What new ingredient do you add to the mix?” “People often ask me if I have a lot of retail background. Yes, I do. But my experience in the automotive industry has taught me a lot as well. It has