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Blog: Blog Feed
Highly Effective Transformation Strategist A mission-driven collaborator and experienced board member, I bring my digital transformation...
Goodbye Millennials, Hello Gen Z – Dixie Kachiros
Gen Z live by the motto “You do you.” They give themselves and others permission to be different, and they express those differences how...
Facing the Giant – Joyce Avedisian
I wrote a piece on leadership amongst a crisis. Crises either break or make you and your business. You must face the Giant head-on....
Party City’s Diversity Action Committee – Julie Roehm
Julie Roehm was a guest at the High Stakes Forum, a series of webinars organized by the C-Suite Network. Julie is Chief Marketing and Experience Officer at Party City. Throughout her career, Julie has held challenging leadership positions and has successfully transformed the way organizations think about, and engage with their customers. Julie has a track record for innovation, collaboration and driving great results. Jeffrey Hayzlett, the CEO of the Network and Julie discuss
Using Technology to Transform – Julie Roehm
The term ‘contactless shopping” has been making waves in the retail industry, and for good reason. COVID-19 is still making rounds around the world, which is why safe and contactless shopping is in high demand. Julie Roehm, the Chief Marketing & Experience Officer at Party City, talks to us about how Party City is using technology to transform the customer experience in this “new normal.” Julie, people want to celebrate happy occasions now more than ever! But, also now more t
What’s more contagious than Coronavirus? JOY! – Julie Roehm
It seems strange to think that only a month ago, phrases like ‘social distancing’ and ‘flattening the curve’ were unfamiliar terms. In this temporary, but challenging time, we are all seeking for ways to find joy and to create some semblance of celebration back into our lives. At Party City, I have the pleasure of watching how people are doing this every day, and I am blown away with the power of creativity and the passion of the human spirit. People everywhere are proving th
Customer Experience is key – Julie Roehm
I am in conversation with Julie Roehm – a successful entrepreneur, marketer and storyteller. Currently Julie is the Chief Experience Officer at Party City and I am excited to learn more about her new role. “Julie, looking at your diverse background, what will you bring to Party City? What new ingredient do you add to the mix?” “People often ask me if I have a lot of retail background. Yes, I do. But my experience in the automotive industry has taught me a lot as well. It has
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