Gen Z live by the motto “You do you.” They give themselves and others permission to be different, and they express those differences how they see fit. Brands that emphasize they’re more welcome, open and inclusive sides will be the ones that are most likely to win over with this generation. Read more on my synopsis of the importance of focusing on Gen Z in marketing. ama-gen-zDownload Read more from me My blog The Signitt Network Tags: Dixie Kachiros, Signitt, Change Catalyst

What makes you so unique in your industry? Heidi Steiger: “It’s a combination of things. First, I’m an only child which makes me the ‘super-achiever’ type: succeeding makes me happy which is a trait of the classic ‘only child personality’. Secondly, I’m a woman in a man’s world; thirdly, I’m a right-brainer in a left-brained financial world.” “I think in pictures and even see numbers as pictures. And last, I’m an entrepreneurial spirit in a corporate environment. Yet despite

‘Be good with people and have a marketable skill’ is the advice my interviewee Dr. Harry D. Cohen grew up with. He turned this simple sentence into a lifestyle and remarkably so. He is a shrink, a coach, a husband, a father, a restaurateur and a serial entrepreneur. His journey has been fascinating to hear about and living through it has made him the amazing person he is today. Harry described his story to me chronologically, starting with his childhood which led him to Corne